Apple has planned a major generation update for the iPhone 14 Pro‘s graphics capabilities, but was forced to scrap plans for the new GPU late in development after “unprecedented” missteps were discovered, according to The information.
In a paid report, The information claimed that Apple engineers were “too ambitious” in adding new features to the graphics processor designed for the iPhone 14 Pro, including features such as ray tracing – a lighting technique to achieve a higher level of realism in games. This meant that the iPhone 14 Pro prototype consumed much more power than expected, which affected the battery life and thermal management of the device.
According to several individuals who claim to have first-hand knowledge of the incident The informationApple discovered the flaw in the iPhone 14 Pro’s GPU late in the device’s development cycle, which meant it had to run in a hurry to largely revert to last year’s A15 Bionic chip GPU iPhone 13 queue up.
The incident is reportedly unprecedented in Apple’s chip design history and is responsible for why the iPhone 14 Pro shows only minor improvements in graphics performance compared to the leaps made by previous iPhone generations. The flaw resulted in a restructuring of Apple’s graphics processor team and the removal of a number of executives from the project, including the departure of key people who apparently contributed to Apple’s emergence as a chip design leader.
The report further reveals how Apple’s chip design team has faced a loss of talent in recent years, with the company losing dozens of key people to various silicon design companies since 2019, as well as interpersonal feuds and lawsuits with chip startups.
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