Apple today shared a new ad titled “The Greatest” highlighting the accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Namely, the ad demonstrates the Door Detection, Sound Recognition and Voice Control features on these devices.

“At Apple, we believe accessibility is a human right,” the video description says. “Innovative features like door detection, sound recognition, voice control and more are designed to let you use your devices in a way that works best for you.”

Door Detection is built into the Magnifier app on iPhone and can detect doors around you and help you understand how to open the door. Sound recognition can alert you to certain sounds, such as a crying baby, doorbell or siren. Voice Control lets you navigate and interact with Apple devices with your voice by tapping, swiping, typing, and more.

Apples accessibility website provides a detailed overview of these features and many others.

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